Billboard advertising, most probably the first medium that comes to mind when the terms Out of Home or outdoor advertising are dropped. Although there are a lot of ways to successfully reach your target audience these days, an old-timer like a billboard campaign still retains its unique strengths.
Why it is still best to make an effort of launching a billboard campaign in your next advertising campaign, find out here!
Is billboard advertising even relevant to my campaign?
To find out, we'll start at the beginning, the definition:
A Billboard is a form of outdoor advertising in which advertisements are displayed on large signs or plaques located along highways, busy streets, or in other high-traffic areas. Designed to attract the attention of passing motorists, pedestrians, or other public audiences.
This mass medium is used for a wide range of products and services. Both to promote local businesses and international brands. Also for various purposes, think of announcing upcoming events, providing directions to the nearest branch, or raising brand awareness.
Fast, impactful outdoor advertising
Billboards are a great way to reach the professionally active population in Belgium. Where they live, commute, work and socialise. Unlike other mass media such as TV or radio, you cannot turn off a billboard.
Looking at the frequency of repetition compared to other media, billboard advertising also scores very highly. Whereas magazines, direct mail and internet ads often disappear after an initial display, a billboard campaign will come into view at least several times during the average campaign period of two weeks from commuting, school traffic.
You only have a few seconds, 5 to be exact, to make someone look at a billboard. So big, bright, eye-catching graphics with one core message are a must to get the desired results.
The perception and assets
It is the ad form that is most positively perceived, there is no ad-blocker to stop it. It does not interfere with what target audience is doing, without sacrificing salience.
Billboards are the only medium where the advertiser has complete control over the advertising space. The ad has constant exposure, no other medium offers the ability to display your message 24/7.
Curious about the possibilities for your campaign? Then request your tailor-made proposal without obligation at info@reclamequintens.be.